SEO Manager / Senior SEO Manager
Apply now Job no: 493612
Work type: Permanent Full Time
Location: Kuala Lumpur, Singapore
Make A Real Difference At PropertyGuru.
Real Aspirations. Real People. Real impact.
At PropertyGuru Group, we believe that every person – no matter what their circumstance – should have a place to call home. That’s why we’ve been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years.
Voted by property seekers as “Asia’s Most Influential Brand for Online Property Search”, and recognized as one of Human Resources Director Asia's 2020 Employer of Choice, PropertyGuru enables real-world aspirations through digital transformation and constant innovation. Every day, the work that we do has a real and positive impact on thousands of lives.
As an employee, you’ll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers. As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way: we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what’s next.
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Develop and implement an effective SEO strategic plan to improve organic traffic, search ranking and maximize ROI.
Use a variety of tools, competitive research and other methods to discover optimal keyword targets needed for marketing, product and other teams. Identify opportunities to increase organic search from images and videos, establishing best practices to do that across all areas of business
Work closely with other marketing counterparts/vendors to oversee SEO campaigns which include technical auditing and onsite implementation, link outreach and content development
Oversee a team of other SEO specialists and work closely with content managers and writers, consumer marketing managers to identify new opportunities to bring in organic traffic
Build an off-page SEO strategy, which is inclusive of but not limited to, analysis of backlinks strategy quarterly, scouring competitor sites to identify outdated links, 404s, incorrect redirects, etc. Work on new opportunities to build high-value backlinks.
Identify opportunities for organic growth, through SEO optimisation, in all areas of the business and work closely with SEO product managers to build hypotheses and implement successful tests
Understand metrics and KPIs and continually suggest optimizations to improve performance
Establish best practices for site navigation, breadcrumbing, internal links, and HTML sitemaps
Prepare SEO reports on a weekly, fortnightly and monthly basis to be shared with internal stakeholders, auditing team efforts, preparing competitive analysis and identifying areas for improvement
What we need:
Minimum of 7-9 years relevant, hands-on SEO experience
Must have managed a team of 3-4 specialists and is passionate about building careers of team members.
Experience in using SEO tools such as Screaming Frog, AHREFS, AWR, SimilarWeb and SEMrush
Understands Google Analytics and Google Search Console metrics
Awareness of data analytics tools like Tableau, Looker, etc.
A solid knowledge of search engine spider, crawl and indexing process, while understanding the importance of XML sitemaps, robots.txt files, status code errors fix
Strong familiarity with the web development process, including the important points at which SEO must be considered
Demonstrates a hunger to stay abreast of the latest industry developments and create reports on how changes will impact search for all parts of the business
Technical SEO knowledge is a must
Able to produce high quality work within a fast paced, dynamic environment.
Excellent verbal and written communication skills
English language knowledge and fluency is necessary. Must have working knowledge of Bahasa to liaise with English and Bahasa speaking parties.
Effective time management skills with an ability to multitask and prioritize
Strong attention to detail
Ability to present and communicate ideas in a coherent and effective manner
PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative and learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law.
Advertised: Singapore Standard Time 13 Nov 2020
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