Head of Consumer Marketing

  • Marketing
  • Bangkok, Thailand

Head of Consumer Marketing

Job description

DDproperty, part of PropertyGuru Group, is looking to hire a Head of Consumer Marketing to lead the Consumer Marketing Team and strengthen the Management Team in Thailand.

 

The role:

The role will encompass elements of both Consumer Marketing and Brand Communications, and you will be in-charge of a talented and motivated team. You will navigate DDproperty through a full spectrum of Marketing disciplines, including but not limited to Consumer- (Branding, ATL, PR), Content and Social Media Marketing. You will also be responsible for driving market share (brand and website traffic) and supporting the local Sales & Trade Marketing functions.

 

You will play an instrumental part in actively shaping the brand image and positioning of DDproperty towards consumers/property seekers in Thailand. Brand perceptions we want to strengthen in the near future includes the following:

  • To be seen as ‘THE’ leading online property/real estate portal in Thailand
  • A consumer hero
  • A leader in technological innovation
  • A thought and/or opinion leader in the real estate market
  • An employer of choice 

We are looking for a true Marketing Guru with fire in the belly – someone that can strategise and execute solid marketing and communications plans, nurture local partnerships and build a strong culture of teamwork.

 

Responsibilities:

Local Consumer Marketing Strategy

  • Develop and implement DDproperty’s Consumer Marketing Strategy to meet the Company’s overall business objectives
  • Consumer Marketing: develop and execute on DDproperty’s brand positioning through ATL/BTL, PR and Marketing partnership programmes, campaigns and initiatives. In this capacity, you will be working closely with PropertyGuru’s Regional Consumer Marketing Team based in Singapore
  • Content Marketing: drive organic website traffic by creating and amplifying Content that Thai property seekers love. In this capacity, you will be working closely with PropertyGuru’s Regional Online Marketing Team based in Singapore
  • Conduct market research and monitor trends in related industries to deepen DDproperty’s insights in Thailand
  • Collaborate with local Sales and Trade Marketing teams to capture new business opportunities
  • Represent DDproperty in PropertyGuru’s Regional Marketing Council

Management

  • Inspire, lead, and develop the local Consumer Marketing Team to achieve departmental targets
  • Member of Country Management Team

Marketing Campaigns

  • Develop, implement and track creative and impactful consumer marketing campaigns and events Campaigns encompass Above-the-Line, Below-the-Line, Online, Direct, and Social Media channels
  • Build and implement an impactful calendar of ongoing engagement with local Property Seekers
  • Initiate and lead local agency and partnership discussions

Requirements

Job requirements:

  • Candidate must possess at least a Bachelor’s Degree or higher in Mass Communication, Business, Marketing, or related field, or equivalent combination of experience, education and training
  • Minimum 6+ years in Marketing, of which >4 years is in Consumer/B2C Marketing
  • Demonstrate superior skills in brand management, marcom & media 360 campaigns
  • Experience in Public Relations and Media Planning is a must-have
  • Experience in Online and Content Marketing is preferred
  • Experience in Real Estate is highly-desired; minimally, interest in Real Estate is a must-have
  • Proven track record in leading highly-performing teams
  • Possess high energy/drive and can-do attitude
  • Excellent interpersonal and communication skills; fluent in Thai and English
  • Excellent writing skills, including the ability to craft powerful and engaging messages
  • Proven ability to design, develop and implement both Marketing Communications and Public Relations programmes and supporting tactics
  • Strong planning and project management capabilities that drives short and long term execution
  • Strong relationship and experience working with domestic, regional and/or international media
  • Business acumen: understands how a company operates and how the different functions & leaders and stakeholders relate to one another
  • Hands-on, hard-working and motivated by a business in its “building phase” and able to thrive in a start-up environment
  • Team player that is comfortable to rely on informal leadership structures

 

How to Apply:

Please send your cover letter, resume and salary requirements. DDproperty/PropertyGuru Group has an organisational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to gender, identity, race, religion, nationality, age, marital status, and/or other reasonable accommodation.