Digital Content Executive

  • Marketing
  • Kuala Lumpur, Malaysia

Digital Content Executive

Job description

The role:

This role reports to the Marketing Manager and is based in Kuala Lumpur. S/he will be responsible to conceive and write well-researched and share property content that would be of high interest. S/he needs to be digital savvy and helps develop and execute content marketing strategies to achieve business objectives.
 
Responsibilities:

  • Curate and create property content, including but not limited to articles, blogs, reviews, infographics and social media content 
  • Enhance and improve organic traffic performance via different channels
  • Collaborate with the wider team in content conception, creation, promotion, and measurement
  • Use analytical data to measure, track, and refine content to improve effectiveness

Requirements

  • Bachelor’s degree in Marketing, Mass Communications, Advertising/Media or equivalent 
  • Background in writing, or you could just be witty and good with words
  • Experience in creating content for the web and growing traffic organically
  • Knowledge of Google products such as Google Analytics, Search Console, Keyword Planner is a plus
  • Fundamental understanding or experience of various SEO related metrics and concepts such as keywords, share of visits, domain authority etc is preferred
  • Quick thinker, creative and great story teller 

Visit us at: https://www.propertygurugroup.com/